Dinosnores & Service Dominant Logic

To me, what appears to be a reoccurring critique is that the Service Dominant Logic model is very similar to the Goods model and thus suggests that theory doesn’t really differ. However, it can be argued that the purpose of Service Dominant Logic is not to completely change the Goods model but instead, highlight the dominance service has in the model therefore changing the perspective. I also believe that this critique has been rebutted with some of Vargo and Lusch’s later works. In the 2011 presentation they compare the original goods model to their Service model. Despite some similarities, it proposes an alternative perspective focussing on service and its transference as opposed to the output of goods. Despite not always being applicable to the theory, Dino Snores has been a great way of helping me understand the evolution of Service Dominant logic and putting some of the theoretical examples into context. Although I don’t think using this technique aided in ...